For many business owners, once their website is launched for the world to see, they feel they are done with their online presence.
This is far from the truth and can be hurting their business growth. It is important, for many reasons, to continuously update your website and provide new content to your potential clients. One way to accomplish this is by blogging on your website. There is a misconception out there that blogging is for personal use, but again, this is far from the truth. In this post we explain four reasons why blogging is good for business and how it can help you grow your business:
1. Build Website Traffic
Blogging is a great way to help people find you on the web. Sure, you have your Services page and your About Me page, but you probably don’t update those very often, right? Well, for every blog post you write, it’s another page for Google to index. Meaning it’s just another way for you to show up in the search engines for potential clients to find you. You can also use your blog posts to share across social media to attract more visitors.
2. Show Your Expertise
By writing about common questions and concerns that your target market has, you will become an authority in their eyes. They will continue to look to your blog as an educational resource and hopefully become a paying customer in the process.
3. Lasting Results
Blog posts you write today may still be getting you traffic to your website years down the road. The posts don’t disappear, they stay ranked in Google and will display in search results for the long term. So, just taking an hour here and there to write an informative blog post can yield you traffic for years to come, making it worth your time.
4. Allow Customer Engagement
An important piece of blogging is to allow potential clients to leave comments for you. This is a great way to get them involved and make a connection. This can really bring your website to life as well. Instead of being an online brochure with static information, now your clients have a way to engage with you and share their thoughts on the subject.
While it may seem intimidating at first to write a blog and ‘put it out there’ for the masses, once you start, it will get easier with each post. There is also the option of purchasing blog posts through a writer or a virtual assistant. You can still tailor the subject matter to your audience, but it eliminates the time it will take for you to write.
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