Convert Website Visitors into Paying Clients


As the number of people visiting your website increases, you want to convert those people into leads and then clients, as soon as possible.  Below are five tried and true methods of converting those who peruse your site into those who pay.

1. Demonstrate how your coaching is ideal.

The idea is to convince your visitor that they do not need to continue looking at other sites; you and your business has what they want, and your product/services is exactly what they need. 

Remember:  The goal is to show your visitors that they need you.  Make your visitors feel like you are addressing them and not just bragging about yourself.  For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/herself in these scenarios.

2. Utilize home page sign ups.

The more convenient your contact information, the more likely your visitors are to actually use it. 

Many people only view a site once, so grab their attention early on and start the relationship right away.

Remember:  Many people are wary of new relationships, even if it is a simple web presence.  By offering them something that they would value for free, like a simple solution to a specific issue that they may have and obtain their email address to get it, you can maintain contact with them, without seeming overly pushy. 

3. Immediate gratification goes a long way.

Along the same lines as above, feed your visitors desire for immediate gratification and give your them something they can use immediately.  Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a valuable resource to takeaway. 

Remember:  Don’t forget to put your name on these documents!  Publicizing yourself, your site, and your services is vital.  Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Create a sense of personal commitment.

If you portray yourself as invested, your visitors are more likely to think you are invested in them.  Be direct. Make it personal.  Above all, make it crystal clear that you can help solve their problems.

Remember:  Position yourself as an invaluable resource and make your contact information accessible and easy to locate.  This brings you one step closer to gaining a new client. 

5. Quality is obvious.

When it comes to your actual website, you get what you pay for. 

While it may seem expensive in the beginning, think about how much money will be generated from a personalized website, speaking directly to the needs and wants of your audience.

Remember:  Website maintenance is extremely involved.  Not only does the content have to be exact, the design, development and usability must be exceptional.  It is usually beneficial to contract with a Technical Virtual Assistant or Developer who can help to transform your ideas and messaging into a credible and interesting website.

Need help with your website, reach out to our Client Services Team, they are happy to help.  Contact them at

Join me for an upcoming Shift The Drift web class.

We will cover steps you can take immediately, to begin expanding your business results. What you'll learn will stay with you for a lifetime and be one of the most important steps you take to help you attain your goals and dreams.

Take Care & Take Charge - In Your Life and Business!

In success,

-- Robert.


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